Apple
APPLE INC (Form: 4, Received: 10/26/2007 06:13:00)
FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

CAMPBELL WILLIAM V
2. Issuer Name and Ticker or Trading Symbol

APPLE INC [ AAPL ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

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3. Date of Earliest Transaction (MM/DD/YYYY)

2/28/2006
(Street)

CUPERTINO, CA 95014
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   2/28/2006     P (1)    3600   A $71.52   2900   D    
Common Stock   4/17/2006     S (1)    2200   D $65.17   2900   D    
Common Stock   6/16/2006     S (1)    1400   D $58.14   2900   D    
Common Stock   9/12/2006     P (1)    2600   A $72.78   2900   D    
Common Stock   1/26/2007     P (1)    2900   A $85.99   2900   D    
Common Stock   7/12/2007     S (1)    2600   D $133.18   2900   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  The transactions disclosed on this Form 4 were identified by Apple Inc. (the "Company") during a survey of Mr. Campbell's equity holdings. These transactions originated in an account controlled by an independent investment manager for the benefit of Mr. Campbell and his spouse. Neither Mr. Campbell nor his spouse is involved in the management or direction of the account and neither was aware of these transactions. Upon learning of these transactions, Mr. Campbell and the Company promptly conducted a thorough review. The review determined that two transactions disclosed on this Form 4 yielded disgorgable profits pursuant to Section 16(b) of the Securities Exchange Act of 1934. Mr. Campbell has repaid these profits to the Company. Mr. Campbell and the Company, in cooperation with the investment manager, have instituted safeguards to ensure that future disclosable transactions in Company securities, if any, are promptly identified and reported.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
CAMPBELL WILLIAM V
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CUPERTINO, CA 95014
X



Signatures
/s/ William V. Campbell 10/25/2007
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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